Burger King - "Did you mean Whopper? (Film)" by PHNX Awards 2022
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| Title | Did you mean Whopper? (Film) |
| Agency | Publicidad Comercial MullenLowe Guatemala |
| Campaign | Did you mean Whopper? |
| Advertiser | Burger King |
| Brand | Burger King |
| Date of First Broadcast/Publication | 2021 / 5 |
| Product | Whopper |
| Business Sector | Restaurants & Fast Food |
| Story | MAY 28TH, INTERNATIONAL HAMBURGER DAY. A DAY WHERE YOU CAN’T EAT ANYTHING ELSE. A DAY THAT’S BECOME A PRICE WAR. SO WHILE EVERYONE WAS SPENDING IN OFFERS AND LOWERING PRICES... THE KING JUST LET HIM BE FOUND. EVERY TIME SOMEONE SEARCHED FOR SOMETHING ELSE TO EAT… THEY FOUND A WHOPPER IN JUST TWO HOURS: 5.2% CTR (*2% ABOVE AVERAGE), 18% RISE IN WEBSITE TRAFFIC, 20.3%INCREASE ON E-COMMERCE SALES, 0% DISCOUNT ON OUR PRODUCTS |
| Media Type | Case Study |
| Length | |
| Brand Manager (Client) | Lourdes Safié - Executive Creative Director: Rodrigo Costas - Digital Manager: Mario Limón - Creative Director: Marielos Soch - Editor: Daniel Castro - Design: Carlos Vásquez - Copy: Daniela Archila |
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